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I’ve been going through my cold emails.

Trying to get better at booking meetings through that channel.

The biggest thing I noticed that needed to be maximized first was deliverability.

You could write the best message in the world, but it doesn’t matter if no one gets to see it.

I’ve been focusing on two areas…

Check for spam words.

Some words are considered spam by email providers.

Too many of those in your email copy, will land you in spam.

I found this article on Hubspot, it gives a great idea of which words to avoid.

You’ll see it in the resources section.

Spintax

Variability between emails is also huge.

Sending a mass blast email cadence without any variance will hurt your chances of landing in the inbox.

Spintax easily creates variations of sentences or words, which can help you generate a more personalized and diverse set of cold emails for your leads.

EX. “ { Hey | Hi | Hello } [firstName],

Have you { heard | seen | read about } [News]? Your { competitor | competition }, [CompetitorName], has! I’d { love to help you | be delighted to assist you to | like to get you } get even better results by [ExplainSolution].

{ Can I send you | Would you mind if I sent you } our case study about [Problem]?

{ Talk to you soon | Have a great day | Cheers },”

This Weeks Resources.

Some great web resources and spintax generator for you try out.

P.S. What’d you think of this weeks newsletter?

1. Hit reply to let me know. 👀 

2. Any suggestions for future editions? 💭 

Cipriano Martins Sales Synergy