Read time: 3 mins

Prospects forget your demos easily.

The key to maintaining the momentum on your deals, is by making it easy for your prospect to buy from you.

So…

Build a plan within your email chain.

Update it after every meeting.

(ex.)

“Hi Bob, 

Thanks for your time today -- It was a pleasure meeting with you!

Here's a recap of our meeting:

• Here are some one-pagers on XYZ.

• I’ve also linked a recording of our call — Here!

• We talked about how ABC company can help in these areas:

  • A

  • B

  • C

Next steps:

1. Proposal review meeting on 6/15 at 10 am CST (Cip + Bob) 

2. Complete form for Proof of concept (Bob)

3. Technical scoping call.

p.s. “ Personalized talking point”

Best,

Cip”

Why this works?

• It’s easy for the customer to follow. 

• You’ll have a great summary of where you’re at. 

• It’ll keep “power” informed of everything that’s going on with our project. 

SDRs - Use this same format when booking demos. It’ll serve as a great anchor to make sure prospects remember why they agreed to meet, and to provide value before the meeting.

This Weeks Resources.

Find a template of the email below, alongside some bonus tips included inside the resource.

P.S. What’d you think of this weeks newsletter?

1. Hit reply to let me know. 👀 

2. Any suggestions for future editions? 💭 

Cipriano Martins Sales Synergy